Old School Display Systems

This is a rant about the portable display system world. The thing is..... some things in this industry make my blood boil and always will. The problem with the pop up trade is that there are to many car salesmen in the business followed by a bunch of double glazing bod's. What the hell do they know about anything......It does not take a genius to work out that the creative process is sacrificed for the sake of sales....
What happened to new design. Yes NEW DESIGN. How many people think you can just take an old established design and just sexify it.....come on it's not rocket science "the market gets what the market deserves " Bollocks to that. The redesigning of old product is just like chewing gum, your stomach thinks food is coming but all you get is gas!
If you are going to redesign a product....... please try to solve the the real problems that have always existed with these products from the very beginning. The banner stand has been high jacked by cheap imports, poor functionality and rubbish graphics. I would love to kick these problems into touch with our new design but this will take time and a leap of faith.

We close our eyes and imagine the best product humanly possible and then start to create it.
Every time we look at a design problem we know there is a solution.
We take design very serious in this digital age.

The choice is clear ..... or is it.

Our New Product Design?

It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.

We start by sketching pure free form shapes and brainstorm through each potential problem.

jdw design consultants. 2009

What is good design?

Although good design is almost impossible to define, common themes hold true across industry sectors and product types. A well-designed product tends to combine the following qualities:

* Useful
It works well and functions as promised. It does what it is expected to and satisfies a minimum or appropriate level of performance.

* Usable
It has appropriate ergonomics and user interface, considering how, where, how often and who will be using it.

* Desirable
It looks good! What looks good will be dependent upon the nature of the market, the lifestyle, culture, age, gender, education, occupation and place of use. What looks good is also dependent upon other competitive and complementary products. In general, it is important for the product aesthetics to be appropriate for the market, users and usage environment. A good test is if customers are prepared to pay a premium because they desire it.

* Producible
It must be capable of economical volume manufacture using appropriate production methods, considering the impact on the organisation of new components, assemblies and processes. Producible products combine optimisation of assembly and manufacture with modularity and platform strategies.

* Profitable
It must result in sufficient business rewards, measured in terms of market share, gross margin, break even, turnover or sales volume. Financial rewards may also be supplemented by other business benefits.

* Differentiated
The benefits of good design are seen in products which are clearly differentiated. Differentiation can be gained through satisfying core user benefits in new ways, by delivering excellence in one of the product's physical attributes or by providing leading support services around the physical goods.