This is a rant about the portable display system world. The thing is..... some things in this industry make my blood boil and always will. The problem with the pop up trade is that there are to many car salesmen in the business followed by a bunch of double glazing bod's. What the hell do they know about anything......It does not take a genius to work out that the creative process is sacrificed for the sake of sales....
What happened to new design. Yes NEW DESIGN. How many people think you can just take an old established design and just sexify it.....come on it's not rocket science "the market gets what the market deserves " Bollocks to that. The redesigning of old product is just like chewing gum, your stomach thinks food is coming but all you get is gas!
If you are going to redesign a product....... please try to solve the the real problems that have always existed with these products from the very beginning. The banner stand has been high jacked by cheap imports, poor functionality and rubbish graphics. I would love to kick these problems into touch with our new design but this will take time and a leap of faith.
We close our eyes and imagine the best product humanly possible and then start to create it.
Every time we look at a design problem we know there is a solution.
We take design very serious in this digital age.
The choice is clear ..... or is it.
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